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Website Toolkit is a service that helps WordPress site owners improve their website's SEO and catch common problems. They offer a weekly audit delivered by email to alert users to issues such as expired SSL certificates, broken links, and missing images. The service is beneficial for multi-website businesses, agencies, and hosting resellers. The toolkit provides various checks and features, including a summary email, a peace of mind checklist, and the ability to view results in Excel or Google Sheets.